01 / Task
Build a premium brand for a new greenhouse manufacturer
TEPLOGARDEN commissioned a complete branding project from scratch. The goal was to elevate the product from a utilitarian greenhouse to an architectural garden object: reliable, technologically advanced, aesthetically pleasing, and relatable to the buyer of a country home.
Initial situation
There is a product, but no brand.
The client had modern greenhouses, delivery services, and production expertise. They needed to create a recognizable system: a name, logo, visual language, terms of use, and sales materials.
Key challenge
Combining technology and garden aesthetics
A greenhouse should not be perceived as a temporary structure, but as a premium part of the site: neat architecture, year-round cultivation, order, harvest, and the pleasure of country life.
Solution
Brand system from logo to website
A complete identity was created: a logo in the shape of a greenhouse with a sprout, a brand palette, typography, graphic elements, social media, infographics, business cards, a banner, documentation, a catalog, a website, a presentation, and merchandise.
02 / Positioning
Not just a greenhouse, but architecture for the garden and harvest
The brand's positioning is built around the idea of a year-round season: TEPLOGARDEN helps grow plants in controlled conditions while simultaneously creating a visually cohesive garden. The brand communicates quality, reliability, consulting support, and a modern gardening lifestyle.
«"TEPLOGARDEN is a premium greenhouse that looks like a garden, works like technology, and is sold as a complete solution for country living."»
The brand book describes the product as the production and sale of innovative, modern greenhouses with delivery. Communication reinforces key benefits: reliable design, optimal conditions for plant growth, resource savings, professional consulting, and a personalized approach.
Brand model
360°
The system covers all key touchpoints: logo, brand elements, printing, digital media, website, presentation, and merchandise.
Ruler
3 episodes
The names of the greenhouses are arranged in a single architecture: TEPLOSEASON, TEPLOCULTURE and TEPLOGRAND.
Communication
always in season
The slogan translates the technical advantage into a clear consumer image: growing and gardening are not limited by the weather.
CA 01
Owners of country houses
Buyers who want a greenhouse to be an aesthetically pleasing addition to their property and complement their home, landscape, and lifestyle.
CA 02
Gardeners and hobby growers
An audience that values yield, reliability, season extension, easy-to-understand care, and consulting support.
CA 03
Landscape designers
Professionals who require a visually appealing product for inclusion in garden, patio and outdoor projects.
CA 04
Developers and villages
Partners interested in standard solutions for cottage communities, show lots, and premium area development.
CA 05
Wholesale customers
Buyers who value a comprehensive product line, delivery terms, a clear catalog, standardized documentation, and a reliable manufacturer.
03 / Working on the brand
From a semantic platform to ready-made media
The identity was assembled as a practical system for launching sales. Each element is not decorative but practical: it helps explain the product, design the product line, manage social media, create a catalog, launch the website, and maintain brand awareness.
Stage 01
Platform and Tone
We defined the brand's image: a modern greenhouse with the aesthetics of a British garden, a technological solution for harvesting, order, and year-round gardening.
Stage 02
Logo and sign
We created a logo that combines the outline of a greenhouse with a sprout. The logo is easily recognizable in photos, packaging, documents, the website, and outdoor advertising.
Stage 03
Visual code
We defined the palette, fonts, graphic elements, and security rules to ensure the brand maintains its integrity across all media.
Stage 04
Communication media
We developed social media, infographics, business cards, a banner, documentation, a catalog, a website, a presentation, and merchandise as a unified commercial system.
04 / Identity system
A natural, technological and recognizable visual language
The brand identity is built on the contrast between the neat greenhouse architecture and living garden elements. Green tones convey a sense of growth and reliability, beige softens the presentation, and the tomato, radish, and sprout add a vibrant, memorable touch.
The website as a showcase of trust
Website
Video, catalog and application
Digital
Quality and Methodology
Expertise
Textures and product close-up
Quality
01 / logo
A sign with a clear metaphor
The greenhouse's outline makes the category recognizable at first glance, and the sprout translates the design into a living theme of growth, care, and harvest.
02 / typography
Strong headlines and calm text
Rubik Bold is used for logos, taglines, and headlines. Cygre supports core communication in print, web, and advertising materials.
03 / graphics
Vegetables as a brand code
The tomato, radish, sprout, and signature flower lines give the brand a vibrant visual memory without overwhelming the premium garden aesthetic.
04 / rules
Quality control of implementation
The protective field, acceptable colors, restrictions on effects and distortions, rules for placing elements, and printing requirements are described.
05 / Brand book fragments
Visual system and key media
The page displays the main blocks of the brand book: logo, positioning, fonts, colors, graphic elements, social media, print, catalog, website, presentation, and merchandise. Images are used as working placeholders from the PDF so that the case study structure is immediately ready for the final visual replacement.
TEPLOGARDEN / selected brandbook pages
Brandbook
Rules are needed for a stable launch, not for formality.
The logo, security field, color options, fonts, graphic elements, and prohibited practices are described. This reduces the risk of chaotic brand implementation after launch.
Sales
The media are immediately tied to commercial scenarios
The catalog, website, product cards, social media, banner, presentation, and documentation explain the greenhouse line and help customers quickly move from interest to application.
06 / Color and Tone
A palette of garden, harvest, and premium simplicity
The color scheme is built on a natural base: deep green and green represent trust and growth, beige creates a soft, premium background, red and pink-burgundy add harvest accents, and gray maintains technology and legibility.
Deep Green
#518257
A basic natural colour for calm, premium communication.
Green
#4CA750
A vibrant color of growth, harvest and garden visual code.
Rad
#C56354
Warm accent
tomato
and seasonality.
tomato
and seasonality.
Rad Pink
#9B384D
Deep vegetable
emphasis on graphics and media.
emphasis on graphics and media.
Beige
#F7F7EF
A light background that makes the brand appear softer and more expensive.
07 / Media
The brand works in digital, print and product presentations
The identity was immediately broken down into tangible touchpoints. This is crucial for a new manufacturer: customers must see a consistent brand across advertising, social media, the catalog, documents, the website, and product presentations.
Welcome amenities
Guest experience
Welcome amenities
Guest experience
Welcome amenities
Guest experience
08 / Result
What the client received
TEPLOGARDEN received not a set of individual layouts, but a complete brand launch system: from meanings and a recognizable symbol to rules, commercial materials, and digital presentation.
Identity
recognizable sign and visual code
The greenhouse's outline, sprout, garden elements, and natural palette create the image of a premium manufacturer, not a nameless retailer of structures.
Brandbook
rules for stable implementation
The logo, colors, fonts, security field, unacceptable options, graphic elements and requirements for primary media are described.
Sales materials
ready-made sales system
The website, catalog, product cards, social media, banner, presentation, documentation, and merchandise are combined into a single communication channel around the greenhouse line.
The main benefit of this project is that the client now has a seamless, premium product package. The greenhouse is now perceived not as a technical purchase, but as an aesthetically pleasing and functional object for the garden, harvest, and country lifestyle.
Ready to grow?
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