01 / Rebranding
Rebranding and Strategy: From a Local Workshop to a Professional Fashion Factory
I created a clear positioning and trust base for the production: who the factory is, what its strengths are, how it communicates with clients, where it demonstrates its expertise, and how it converts interest into orders.
Plot and scenarios
Several hypotheses about the development of the object
Various positioning and content options were considered: from a more mainstream hotel format to an intimate premium boutique hotel with an emphasis on privacy, architecture, and atmosphere.
Analytics and feasibility study
Choosing the most efficient model
After analyzing the market, competitive environment, target audience, and financial scenarios, a feasibility study was prepared, which helped select the most sustainable and commercially viable format.
Concept and brand
Boutique hotel as a premium product
The final solution was to create CLAIRE as a premium boutique hotel: calm, tactile, architectural, with a strong visual identity and clear marketing packaging.
02 / Before - After
Transforming the delivery: from a fragmented account to a cohesive brand system
Before the project, the communications system looked like a local production page. Afterward, it became a professional brand platform for a women's clothing factory: with a clear positioning, a new logo, a visual system, and sales channels.
Social media
Before the project, the account looked like a local production page: disjointed visuals, unsystematic content, and unclear advantages of the factory. After the rebranding, the social media became a professional B2B showcase: a unified visual system, expert sections, demonstrations of services, products, and production processes—everything that builds trust in the factory and helps convert interest into inquiries.
TO
disjointed delivery
AFTER
brand system
expert
revealing experience
services
we say what we can
visual
we know the trends
products
Let's show what we can do
Website
I designed the website as a B2B tool: services, production capabilities, products, and work stages are organized into a clear structure leading to an application.
HOME
convenient navigation
SERVICES
production capabilities
ABOUT THE FACTORY
team and processes
BID
cooperation
CATALOG
products and categories
Positioning
Modafaktura has established itself as a production partner for fashion brands, offering transparent processes, quality control, flexible batches, and collection launch support.
TO
image of a local workshop
AFTER
production
PROCESS
transparency
SERVICES
from idea to launch
02 / Before - After
Transforming the delivery: from a fragmented account to a cohesive brand system
Before the project, the communications system looked like a local production page. Afterward, it became a professional brand platform for a women's clothing factory: with a clear positioning, a new logo, a visual system, and sales channels.
Social media
Below is an example of Instagram after and before rebranding.
Website
03 / Marketing Strategy
Strategy: Brand, website, and promotion channels are integrated into a single system
The logo was only part of the project. I integrated the brand, website, and promotion into a single system. I defined the role and key messages for each channel for the website, Instagram, Pinterest, and Telegram.
What was included in the strategy
From positioning to application
The new communications portray the factory not as a "studio with pretty photos," but as a reliable manufacturing partner: with experience, process, an experimental workshop, quality control, flexible batch sizes, and a clear methodology for product launches.
04 / Brand guide
PDF / brand guide and website as part of the rebranding system
I've compiled rules for using the logo, color palette, typography, and visual content. The brand guide establishes a unified standard for the website, social media, and branded media.
Modafaktura — brand guide, website, and visual system
PDF Contents
Logo, website, page structure and visual presentation
Logo, palette, typography, website, social media, and examples of identity application.
05 / Logo
Logo as the basis of a visual system
I developed a simple logo based on the brand's initials. It works equally well on digital, tags, packaging, and commercial materials.
The sign, writing and media work as a single system of recognition
Sign
Compact symbol for photos, videos, textiles and digital media.
Writing
The full version establishes the Modafaktura name in business communications.
Application
The logo is adapted for the website, social networks, tags, packaging, and presentations.
Visual code
Neutral palette as a background for the product
White, black and grey accentuate the products, textures and quality of execution.
Base
White
Core
Black
Support
Graphite Gray
Soft
Light Gray
Visual code
Products, parts and production
Images serve as evidence: the fit of the products, the clean cut, the textures, the manufacturing details, the interior, and the calm, premium presentation. This is how the brand presents itself as an expert on its website, Instagram, Pinterest, Telegram, and in its content for professional communities.
PRODUCTS
fit and silhouettes
TEXTURES
fabrics and details
PRODUCTION
processes and quality control
EXPRESSIVENESS
production partner
MEDIA
application of identity
Ready to grow?
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